Divergence --------> Transformation -------> Convergence
Step 4. Novate
Novate is the 4th step in the Innovation Process and is where you replace something with something new by positive deconstruction and reconstruction through a lateral thinking mindset where the use of unorthodox or illogical methods are explored by creating a new pattern of thought for idea creation. This collaborative mindset explores non-obvious solutions by changing perceptions based upon positive serendipity. Structured brainstorming is balanced against random visual stimulus and random word triggers which create novelty in new ideas. The ultimate output is a new idea, method or device which can be seen to solve the solution space needs or wants. No filtering or prevention of idea formulation is used and the wild, crazy and “eureka” solutions are captured as well as the concrete, logical, methodical and traditional solutions.